press release

From: Fairhaven (
Date: Fri Oct 26 2001 - 00:48:27 EDT

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    For Immediate Announcement


    San Bernardino, CA - (10/21/2001) During his
    recent national address in Sacramento,
    President George W. Bush extolled the pre-
    eminence of the core American values in
    countering the ongoing atmosphere of fear
    affecting the nation. In a related stunning
    development, a new technology dealing
    directly with such ethical issues has recently
    been released; a timely development with
    the potential for increasing public awareness
    on the conflicts currently under consideration.

    In his newly published book: A Revolution in
    Family Values, Southern California counselor
    and author John E. LaMuth outlines the first
    "grand unified" synthesis of ethics and
    morality: an eminently practical system
    contrasting the major groupings of virtues
    and values with the conflicting realm of the
    vices (as further specified in the tabular
    diagrams below). With respect to the ongoing
    terrorist conflicts, the widely reported contrasts
    of peace vs. war, good vs. evil, etc. are directly
    addressed in this revolutionary new system.
    Unlike more traditional value systems, however,
    this new Science of "Powerplay Politics" is
    based entirely within a behavioral foundation;
    namely, the scientific terminology of operant
    conditioning theory. This new system avoids
    a preference for one world religion over another,
    rather promoting a unified platform from which
    basic issues of conflict can objectively be
    determined. Furthermore, as a new domestic
    discovery, this breaking story offers the
    potential for a welcome rallying point for a
    nation in conflict, a more positive slant on the
    somewhat depressing state of events
    dominating the global news scene.

    This innovation emerges as a direct outcome
    of the Communications Theory concept of the
    "metaperspective" (a higher-order perspective
    upon the viewpoint held by another). The
    traditional groupings of ethical terms are
    collectively arrayed as subsets within this
    hierarchy of metaperspectives, each more
    abstract listing building directly upon that
    which it supersedes. Take, for example, the
    cardinal virtues (prudence-justice-temperance-
    fortitude), the theological virtues (faith-hope-
    charity-decency), and the classical Greek
    values (beauty-truth-goodness-wisdom);
    a distinctive quartet-style pattern that allows
    for precise, point-for-point stacking within
    the ethical hierarchy. When additional
    groupings of ethical terms are further added
    into the mix, the complete ten-level hierarchy
    of metaperspectives emerges in full detail,
    partially reproduced in the diagram below:

    Glory/Prudence Honor/Justice
    Providence/Faith Liberty/Hope
    Grace/Beauty Free-will/Truth
    Tranquility/Ecstasy Equality/Bliss

    Dignity/Temperance Integrity/Fortitude
    Civility/Charity Austerity/Decency
    Magnanim./Goodness Equanimity/Wisdom
    Love/Joy Peace/Harmony

    This cohesive hierarchy of proves exceedingly
    comprehensive in scope, accounting for
    virtually every major ethical term celebrated
    within the Western tradition. Indeed, it is easy
    to gain a sense of the trend towards increasing
    abstraction when scanning each of the
    individually depicted lines from top to bottom.
    This unified ethical hierarchy directly mirrors
    the specialization of personal, group, spiritual,
    humanitarian, and transcendental realms within
    human society in general: an arrangement further
    specialized into both authority and follower roles,
    accounting for the complete ten-level hierarchy of
    ethical terms.

    Although this strict emphasis on the virtues is
    certainly a major selling point, the true potential
    for such an ethical system derives precisely
    from a moral contrast with the parallel realm
    of the vices: describing a more real-life situation
    where virtue and vice typically exist in concert
    with one another. For every virtue there further
    exists a corresponding antonym (or vice): namely,
    good vs. evil, peace vs. war, love vs. hate, etc.,
    arrayed within a parallel (ten-level) hierarchy
    identical in every respect to that previously
    seen for the virtuous mode.

    Infamy/Insurgency Dishonor/Vengeance
    Prodigal/Betrayal Slavery/Despair
    Wrath/Ugliness Tyranny/Hypocrisy
    Anger/Abomination Prejudice/Perdition

    Foolishness/Gluttony Caprice/Cowardice
    Vulgarity/Avarice Cruelty/Antagonism
    Oppression/Evil Persecution/Cunning
    Hatred/Iniquity Belligerence/Turpitude

    These revolutionary insights further set the
    stage for many exciting applications to
    Information Technology. The hierarchial
    dynamics of the this new system are amenable
    to programming directly into the computer,
    resulting in the first ethically-based program
    for Artificial Intelligence (patent-pending).
    Such an all-inclusive "interactive" operating
    system takes fully into account both virtue
    and vice: an achievement that previously has
    eluded researchers due to the lack of an
    adequate model of motivation in general. Such
    an all inclusive synthesis offers widespread
    interest to the general public, whether computer
    savy fans, the religiously minded, or parents
    concerned with family values. Although only a
    cursory outline of this system is possible
    in this press format, a more detailed description
    of this breakthrough is further posted at: and also
    where a free introductory chapter is also posted.

    A Revolution in Family Values:
    Spirituality for a New Millennium
    by John E. LaMuth M.S. (Counseling)
    Fairhaven Book Publishers, Lucerne Valley, CA, USA
    Publ. Date - Sept. 2001 - Hardcover - 320 pages

    A highly requested speaker on the lecture
    circuit, John E. LaMuth has applied his Masters
    Degree in Counseling to the cause of Character
    Education, including a Private Practice in
    Mediation Counseling in Southern California.
    In his latest book, John seeks to share his years
    of mediation experience with a broader public,
    in hopes of similarly beneficial results.

           # # #

    Fairhaven Book Publishers
    press contact: John E. LaMuth M.S.
    760-248-6446 -- fax: 810-314-5960

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